5 Essential Steps To Get More Clients
From Your Initial Consultations

This STEP-BY-STEP GUIDE is for you if:

  • You are a lawyer and you offer initial consultations or meetings to prospective clients (as part of your client acquisition process)
  • You aren’t getting as many clients as you want from those meetings or your feel like you’re always giving away free advice but not getting clients in return
  • You want to get more of your ideal clients to say ‘yes’ to working with you at the end of your initial consultations or meetings but without doing anything unprofessional or ‘salesy’

In this 2 page, step-by-step guide you will discover:

  • The 5 Steps you must take – and in which order – if you want more clients to say ‘yes’ to working with you at the end of your consultation or meeting
  • How to create the right positioning for your consultation or meeting, so you are seen as the expert rather than someone who is ‘selling’ a service
  • The 3 things you must cover when delivering your recommendation to a client if you want them to understand why they need your services and why they should choose you.

The information in this guide could help you double the number of clients who say ‘yes’ at the end of your initial consultations or meetings – improving your success rate from 1 in 3 to 2 in 3 would give you twice as many clients from the same number of meetings.  That means more clients without spending any more time or money on marketing to clients more enquiries.

To get a copy of this guide, enter your name and email address in the box on the right. You will then be sent a link to download your copy.


About the Author – Michelle Peters, The Business Instructor

Michelle Peters The Business InstructorI am a former solicitor who now helps solicitors and other professional services firms to get more clients without being ‘salesy’ using my 5 Step Client Conversion System.

After nine years working in the City as a solicitor, I understand that many lawyers and experts don’t like the word ‘selling’ and think it will lead to them compromising their professional integrity. But I also know that it doesn’t have to be that way. So I wrote this guide to show lawyers and experts how to conduct initial meetings or consultations in a way which  feels comfortable and ethical, but which also brings them better and more reliable results – so they can grow their business and make more money doing what they are good at.

If you are serious about getting more clients and growing your practice, and prepared to take action to get the results you want, then this guide is for you. Download your copy now by entering your name and email in the box on the right.

I look forward to helping you get more clients.

Michelle Peters
The Business Instructor


I was attracted by Michelle’s experience and understanding of the commercial legal services market, and asked her to review my firm’s marketing and advise what could be improved. She proposed a more coherent strategic approach, based around knowledge/education based marketing. In the succeeding months we have been working together to implement those plans. She has proved to be as good at looking at the detail as at the big picture. It is still early days but I can already see a significant increase in the number of new enquiries, and the percentage who become clients. In the first 6 months of this year, enquiries have increased by 30% and the percentage of those enquiries becoming clients has increased by 36%. Michelle gives good value and I would recommend her to anyone running a practice similar to mine”.

Andrew Park, APP Law Solicitors

“In just one session Michelle identified some key strategies I needed to implement to improve my sales conversions. I put them into practice and immediately secured a new client as a result.”

Jason Wright, Manager at Kingston Smith & Partners LLP


“Michelle is a first class business strategist, very result oriented, keeps you up to the mark and has improved my ratio of time spent on chargable work by at least 50%.”

Lynne Brooke, The Brooke Consultancy LLP


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