Dear Fellow Solicitor,
Does any of this sound familiar:
If so, you are definitely in the right place.
I’m Michelle Peters, The Business Instructor, and I know what it’s like to want more clients but not want to do anything which feels like ‘selling’.
I was the same – when I stopped being a lawyer in a large City firm and set up my own business, it took me a long time to develop the skills I needed to attract more of the right kinds of prospective clients to me, and easily convert them into paying clients, without having to feel like I was chasing after them or ‘selling’ my services. I had to learn the hard way, making lots of mistakes along the way, which cost me time and money. But now I use my 5 Step Client Conversion System to get more of my ideal clients to say ‘yes’ to working with me in a way which feels comfortable and ethical and positions me as an expert, not a salesperson.
Now I am going to show you how to do the same in my 5 Step ‘Get More Clients Without Being ‘Salesy” Client Conversion Programme.
Imagine what it would be like if you could find a way to:
And what if you could do all that in a way which:
My ‘Get More Clients Without Being ‘Salesy’ 5 Step Client Conversion System will show you how to:
This System has been developed specifically for lawyers who don’t like to ‘sell’ their services, but realise they need to do more to convert the enquiries they get into paying clients, more consistently.
You can spend as much money as you want on marketing and advertising, but if you don’t have a good system for converting the enquiries you get into paying clients, then you’ll be wasting a high proportion of that marketing and advertising spend. What’s more, if you do initial consultations or meetings to get new clients then you’ll have to spend a lot of time in those meetings to get enough clients to say ‘yes’. This is a bit like having a leaky bucket to catch your water in, and when you need more water you just turn the tap on more fully in the hope you’ll catch more water. But it makes sense to ‘plug the holes in your bucket’ first – in other words, make sure enquiries aren’t slipping through your fingers before you spend more time and effort getting those enquiries in the first place.
If you currently have a ‘success rate’ (also known as conversion rate) from your consultations or meetings of 1 in 3, that means the money and time you spend getting those other two enquiries to come to meetings with you is wasted. Let’s assume it’s costs you £100 in advertising spend to get each enquiry and takes you, on average, 5 hours of time to deal with an enquiry from the time they first contact you to the time they leave a meeting with you (allowing for initial conversations, following up by phone or letter, setting up the meeting, attending the meeting and following up the meeting if you need to). That means that with a 1 in 3 success rate it costs you £300 and 15 hours of time to get each new client.
Now imagine you improve your success rate to 2 in 3. It now costs you half as much in advertising spend to get a client (2 clients for £300 which means £150 per client) and takes half as much time (2 clients for 15 hours which means 7.5 hours per client). So by improving your success rate from 1 out of 3 to 2 out of 3, your cost and time spent in getting clients is reduced by 50%.
So what would fixing the holes in your leaky conversion bucket mean for you?
The secret ingredient in my 5 Step Client Conversion System is about helping clients to buy your services, so you don’t have to sell to them. You do that by educating your clients about WIIFM (‘What’s in it for me’). So that they understand how they will be better off if they get your help and why they should do that sooner rather than later. When they know that, they will want to buy.
My System gives you all the tools and a step-by-step guide to creating your own ‘buying’ system for your clients.
Let me walk you through creating your own Client Conversion System in the 5 Step ‘Get More Clients Without Being ‘Salesy’ programme.
Step 1 is critical to the success of your entire Client Conversion System. You must be absolutely clear about what your prospective client needs to understand in order to say ‘yes’ to working with you before your can build a system that helps them do that. So before your start you must understand exactly what your client needs to understand by the end of your initial consultation or meeting in order to say ‘yes’ to working with you. In this module you’ll discover I’ll give you my step-by-step planning checklist so you will know exactly what your ideal client needs to know, think and feel by the end of your consultation or meeting to maximise the prospect of them saying ‘yes’ to working with you. By the end of this module you’ll know (and have planned out) exactly what you need to do to get more of your prospects to say ‘yes’ at the end of your initial consultation or meeting.
This module will show you how to create the right positioning to with your prospect so that they trust you and your recommendation. Your meeting needs to be like when a patient comes to see the specialist doctor – you ask the questions, they answer, and you then give your recommendation. You’ll learn how to: I’ll give you a step-by-step script you can use (or adapt) for starting your meeting which will create the right positioning and make sure the meeting runs to the agenda you have planned. So you won’t spend the time giving away free advice or having your ‘brain picked’ only to have the prospect leave without hiring you. Instead, you’ll know that the meeting will guide the prospect to making an educated decision about whether or not they want to work with you.
This module will show you to how to powerfully diagnose your prospective client’s real problems, so they understand why they need your help and why they should get that help sooner rather than later. You’ll learn: By the end of this module you’ll be clear about how to uncover the real problems your clients face, and how to help them see exactly why they need your services.
In this module you will learn the most effective ways to deliver your recommendation (‘prescription’) to your prospective client including: By the end of this module you’ll understand exactly how to deliver your recommendation in a way makes it easy for your prospect to say ‘yes’ to working with you.
In this module you’ll learn how to maximise the results you get from your initial consultations or meetings.
You’ll learn:
By the end of this module you’ll know exactly what to do to get more of your prospects to say ‘yes’ after an initial consultation or meeting with you – without having to do anything ‘salesy’.
So, if you are ready to end the unpredictable or poor results you get from your initial consultations, and ready to get more prospects to say ‘yes’ every time, then my 5 Step ‘Get More Clients Without Being Salesy’ Client Conversion System is for you.
To make sure you focus on just one thing at a time, and get it done, this programme is spread out over 90 days. So you will be able to fit this around your client work and you won’t get overwhelmed with too much information or to much to do. Because you will be ‘doing it as you learn it’, the full system will be implemented into your business by the end of the 90 days – this won’t be a set of training sessions ‘waiting to be implemented’.
Here’s how the 90 day programme works:
If you wanted me to work with you privately to go through this 5 Step programme, the investment would be £3,000 +VAT (and it would be worth it because you would see much more than that coming back to you in increased client numbers and higher fees or prices). But the good news is that I have designed this group programme to be as affordable as possible for those with smaller businesses at much less than half the investment for the private programme with me.
This programme is easily worth the modest investment of 3 easy payments of £395+VAT 30 days apart (or save money with one payment of just £995+VAT at the start) – if you got just one more client as a result of implementing this system into your practice then it would have paid for itself (I’m assuming a new client is worth at least £995+VAT to you in profit over the total time that client stays with you).
But we’re not talking about building a system to get you one more client – we’re talking about a system to bring you more clients every month. And, once it’s set up, you don’t need to any extra time or money on marketing to get more clients – you’ll simply get more clients from the meetings you are already having. But if you do decide to increase your marketing time or spend, you can do so confident that you’ll convert more of the enquiries you get into clients. So you’ll get more clients for every £100 you spend on marketing compared to now.
But because I know cash flow can be a challenge when you don’t have as many clients as you need, I want to make it even easier for you to say ‘yes’ to yourself and get this system implemented into your practice in the next 3 months. So I’m offering you the opportunity to get started with an initial payment of just £395+VAT, followed by a two further payments of £395+VAT 30 days apart. So you can start implementing the strategies from this programme – and start seeing results – before you finish paying for it. Or, save money with a single payment of £995+VAT.
“I’m confident that when you enrol in this programme and implement the strategies I’ll be showing you, you will get more clients from your initial consultations or meetings – bringing more income and profits into your practice. But I want you to be 100% satisfied with your decision to work with me. If at any time before the third training session you are not completely confident that we will produce the results you are looking for, let me know and I will give you a full 100% refund of the fees you have paid – no quibbles.”
What is it costing you not to fix your ‘leaky’ bucket? How many clients are slipping through your fingers? How much money or time are you wasting on generating enquiries (through networking, marketing, advertising) that isn’t producing business for you? Improving your conversation rate from 1 in 3 to a rate of 2 in 3 would cut your time and money spent getting new clients by 50%. What would that mean for you and your business?
If you take advantage of single payment option, the cost of this programme is just £995+Vat and for that you are getting all the training, tools, templates and support you need to get more clients and grow your business. It’s a small investment in YOUR training and skills as a business owner which will help you get more clients and make more money in your business for years to come.
But there’s no need to take my word for it – you can try the programme and see for yourself how it can help you. If you aren’t 100% convinced it is going to transform your business, you can ask for your money back in full under my money-back guarantee (just let me know you before the third session and you’ll receive a full refund). It’s risk-free!
If you are still asking yourself whether you can afford to do this programme, let me ask you a different question: “can you afford not to?” If you don’t have as many clients as you want and your business isn’t producing you the income you need to enjoy the lifestyle you want, you need to do something to change that. This programme can help you, but only if you take action now and say “yes” to getting this training and support for yourself.
Finding enough time to do everything in your business can be a real challenge – particularly if you are still employed full or part-time. The good news is that this programme only requires around 2 hours a week of your time for 5 weeks. And you can start putting into practice what you have learned – and start getting results – immediately. If you can’t make the live sessions, you can listen to the recordings later. You can also email me your questions in advance of a session and I’ll answer them during the session and send you the recording afterwards. So you won’t miss out even if your schedule prevents you from attending live.
So this programme is flexible and easy to fit into your schedule. And because it will show you exactly what to do, step-by-step, it will help you turn more prospects into clients and make you more money.
YES MICHELLE, I want to Get More Clients Without Being ‘Salesy’
I understand I will get:
To pay by credit card call 020 7275 7471, or to request an invoice prior to payment email my team.
I’m looking forward to helping you build you 5 Step Client Conversion System that will be bringing you clients for months and years to come.
Yours,
Michelle Peters
The Business Instructor
P.S. The most important thing you can do today is make a DECISION about whether you want to move forward with this programme or not. I know you’re too busy to put anything else on your to put on your ‘to do’ or ‘to think about’ list – so trust your instincts on this one. If it’s a YES, then enrol in the programme today so you can start getting these results now.
To contact us please call 020 7275 7471 or email us
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